DB 027: Spartan Race Founder Joe De Sena On The Growth That Comes From Getting Out Of Your Comfort Zone

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Eva and Olga are thrilled to welcome Joe De Sena to the Dream Big podcast.  Joe has been a lifelong entrepreneur, from selling fireworks at age eight, to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm. His latest venture and passion is Spartan Race, a brand that he and his team have grown to become the world’s leading obstacle racing company with over 170 events in 25+ countries and 1 million-plus global participants.  He is also the New York Times bestselling author of SPARTAN UP! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life and SPARTAN FIT! 30 Days. Transform Your Mind. Transform Your Body. Commit to Grit.


  • What it means to be an entrepreneur.
  • How he fell in love with entrepreneurship as a young boy.
  • How he has motivated himself when he encountered obstacles in his businesses.
  • What Spartan Race is and what inspired him to found the company.
  • The difference between the Spartan Code and the Spartan Mission.
  • How kids can be Spartans too!
  • How it’s better to choose the hard way instead of the easy way to be more grateful in life.
  • Joe’s biggest accomplishment in life.
  • Joe’s daily rituals.
  • Joes Big Dream!


In this episode, Joe emphasized the importance of pushing yourself and getting outside of your comfort zone, and how it is in the moments that you grow and improve.  One exercise that involves the whole body and can really push you to your limits is the burpee!  Joe is famous for doing 4000 burpees in a row!  We are challenging you Big Dreamers to see how many burpees you can do in a single session.  And then each day for the rest of the week, see if you can get beat your personal record from the previous day.   We even created this fun artwork which gives you instructions on the correct form.  As always, our Dream Big Podcast downloads can be customized with your face and name, and it is 100% free to download.  Click here to claim you free download.

If you participate in this Burpee challenge, please let Olga know by emailing her at [email protected]. You will be entered into a drawing for a $50 Amazon Gift card and 1-month free membership in Post Pal Club. Winners are selected monthly and contacted by email (as well as announced on our show!).


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